Gallery Representation: Invited! Now What?

April 6, 2014 in Art,art education,Artists,Development,Hunter-Wolff Gallery | Comments (0)

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DonnaSharonHiFi2-1Congratulations, you have been invited to join other professional artists in an art gallery of your choosing! Now what? 

Now the hard work begins for you and the art gallery.  Working together your goal is to sell as much art as possible and to keep your new gallery family happy. After you signed your contract, delivered your body of work, and hi-fived, you probably thought, “I’ve done it!  I can go home and create artwork.”  Not so fast!  There’s a lot of work ahead; your job isn’t that simple.  Delivering work and waiting to collect your commissions is hardly a big step.  In fact, the big step is yet to come.

Building a strong business relationship is your most critical step and requires constant attention, commitment and desire. Rather than tell  artists how to build a relationship, I will share what Hunter-Wolff Gallery’s most successful artists do to keep the business relationship growing, the commission checks flowing and ensure long-term success.  It’s one of the most important lessons to being a successful artist. Your relationship with your gallery is a collaborative effort. The gallery  is your advocate so it is beneficial to build a strong relationship.  The top selling, highest in demand artists are the hardest working artists I know.  These artists are not only passionate and driven, they work long hours perfecting quality art  and never settling for mediocrity. They are planners, people with goals, have integrity, good communication (listening) skills, business acumen (open-minds),  good organizational skills, team players, and confidence. Aside from excellent creative skills, the one skill that stands out from the rest is business acumen.  They keep lines of communication open by taking the initiative to share information with their representatives — about what is planned and other relevant information.  They take the time to educate about their techniques and processes so information and value can be accurately shared with patrons.  They visit their representatives regularly to ensure gallery expectations are being met and needs are fulfilled.  They are honest with themselves, set egos aside, and change with economic and  market conditions. They ask how they can help.

A successful artist is accountable and takes action to correct issues when  warranted. They  manage their time,  creative energy and resources. They balance the time to produce art and to market it. They gather feedback to make better business decisions. Whether they enjoy the business aspects of the art world or not, they do those tasks responsibly to be a better team player. Successful artists are serious about business and understand how partnerships work and what benefits of collaboration are.  These are not artists who make demands but artists who delight in their shared success with business partners. They have learned the most important lesson:  with success comes responsibility!

To make a gallery-artist relationship strong and long lasting, is to understand the gallery’s role and accept the terms and conditions of your relationship. Hunter-Wolff Gallery offers consultative assistance. Take the next step to be a successful artist; call for availability 719-520-9494

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