Color trends and fashions change year to year. One thing that never goes out of style is great customer care. What some sellers forget, however, is that “customer care” MEANS caring. Caring is defined as “displaying kindness and concern for others” and that applies to the workplace. Having served thousands of customers for most of my career, I am fairly certain that most will admit that when it comes to buying, price and perceived value come much lower on the list than one might expect.
At Hunter-Wolff Gallery, we know from experience that customers prefer to buy from sellers who deliver exceptional service and show they care by:
- Connecting on a personal level while getting down to business
- Being responsive to concerns and objectives
- Sharing product knowledge with confidence
- Listening (not talking!) to the customer and providing full attention to the customer
- Taking time to fully understand every possible detail about the customer’s requirements and needs
- Helping the customer avoid potential risks or drawbacks
- Bringing solutions, options and new ideas to the table
- Developing a workable solution
- Communicating the purchasing process in simple terms
- Providing value above other options
When a seller cannot demonstrate that buying from them is the right course of action for the customer, the customer should buy elsewhere. All things being equal, most people would rather buy from somebody they like and that is true when all things are not equal too. When someone walks out Hunter-Wolff Gallery’s door with or without a purchase, we want them to remember that we did everything possible to make their experience positive. Sounds simple doesn’t it?